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Audio Sessions Topic List |
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| 7 Keys to Avoiding the Traps that Annual Planning Sets for Product Development
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There is a fundamental conflict between typical annual fiscal year planning and product development planning.
The best product development environment has a continuous flow of products moving through the pipeline with a mix appropriate to meet both sales targets and longer-term strategy objectives. “Big-bang” annual planning tends to hinder that continuous flow. |
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| Getting Started with Roadmaps |
| Over the past decade, product and technology roadmaps have become increasingly valuable tools to align company strategy with technological capabilities. Not only can they help you anticipate future customer needs, they can help you deliver the right product to the appropriate market with the right value proposition. |
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| Accelerating Innovation, Achieving Transformational Growth |
If you’re under pressure to accelerate innovation and corporate growth through partnerships, but find the
reality falls short, you are not alone. While the promise of expanded opportunities is indeed compelling, in most companies the strategic process is too broken to be effective. The results can be disappointing - and sometimes worse. |
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| 10 Ways to Screw Up Your Voice of the Customer |
Getting the voice of the customer right is clearly one of the most critical aspects of new product development.
Yet all too often, despite efforts to the contrary, product developers end up specifying products that fall short. |
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| The Toolbox for High Speed Innovation and NPD
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There are countless tools available to the new product developer — many are self-serving hype or apply to
only the narrowest of situations. The best NPD practitioners are “tools strategists” who recognize and apply the right tool at the right time, and avoid the revenge effects of inappropriate “best practices.” |
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| Technology Scouting—
Going Outside for Rapid Innovation
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In a recent issue of Business Week (10/22/03), Procter & Gamble’s CEO Alan G. Lafley is quoted as saying
"half the company's ideas must come from the outside." This is up from just 10% in 2000 and the company now has 53 technology scouts who search beyond company walls. P&G is not alone; many top companies are moving to a more open form of technology and product development in which they leverage technical capabilities developed in other sectors or industries to address their own internal needs. |
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| Talk to Your CFO |
| Your CFO is right: new products are financial investments, and poor returns mean a poor future. As your job responsibilities grow, you become more broadly involved in business issues and need to communicate effectively with business and finance executives. But without understanding the financial principles of investments, this is often an uphill battle. |
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| Demystifying the Link between Innovation and Business Value:
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Two universal truths underpin most business operations: (1) unless businesses can demonstrate value to
their stakeholders on a consistent basis they will lose customers and markets, get overrun by the competition,
and eventually become extinct, and (2) to generate business value, an organization must constantly innovate, and do so in an effective and efficient manner. |
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| Top 10 R&D Alliance Development Metrics
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How do you measure an R&D alliance or co-development project? How do you know if it is even working, let
alone yielding real value? Which metrics should you track and which are predictive of success (or failure) - both as the alliance is developed and then implemented? |
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| Managing International Projects
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International projects promise great rewards but also carry significant risks. Impressive cost savings, access
to new ideas and expertise, and exposure to new markets provide powerful incentives for companies to forge
new partnerships with overseas employees and distant companies. However, projects operating in this new environment often face unfamiliar and unanticipated challenges. Failure to address these challenges results in failed projects, strained relationships, and damaged careers. |
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| Top 12 Mistakes that High Technology Product Teams Make |
These pitfalls, which fortunately are both preventable and correctable, will be the focus of a special
audio-session: “Top 12 Mistakes that High Technology Product Teams Make — And How to Avoid Them,”
Marty Cagan, former VP of Product Management at eBay, an exceptional product management leader and veteran of AOL, Netscape, and Hewlett-Packard, will lead the session. Marty will share lessons learned the hard way at some of the most successful companies in the world. |
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| Outsourcing Innovation |
| As a business leader in today’s highly competitive marketplace, you already understand the importance of innovation. But internal resource constraints, financial pressures and traditionally risk-averse cultural/reward systems often conspire to undermine innovation efforts in this era of ‘do more with less’. Increasingly, leading companies are adopting an ‘open model’ for innovation in order to overcome these barriers and improve their innovation effectiveness. They are moving beyond ‘not invented here’ to a mindset of ‘let’s find the best ideas wherever they are’. |
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| Design for Uncertainty
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Change happens in the real world of product development. Unfortunately, most product development
processes are not very good at accommodating change. Change is expensive. Change is complicated. Change introduces new defect opportunities.
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| Crowdsourcing for Technology Innovation: Tapping Into the Ideas Cloud |
| Open innovation and going outside for new ideas has become the norm for product developers. Forward-thinking organizations are now reaching beyond partnerships and licenses to include “crowdsourcing” and the “ideas cloud” – tapping into the wisdom and creativity of the smartest people around the world. |
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| Technology Fusion: New Innovation Opportunities for Medical Device and Wireless Developers |
| This 90 minute audio session on Technology Fusion will focus on the innovative combination of differing technologies to produce new inventions (i.e. the combination of satellite communications with automotive technology to produce vehicle guidance products such as OnStar, the combination of power generation and distribution with communications to produce the modern smart grid, etc.). |
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| Mobile Technology Development: Trends and Opportunities |
| With the pervasiveness and rapid growth of mobile technology, product developers from all industries should be aware of the opportunities, threats and challenges presented. Led by industry expert Adam Towvim, Senior Director of Business Development, Jumptap, this timely and important session will provide an insider's perspective on what's coming down the pike. |
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| Innovation Mojo: How to Get (and Keep) it Going |
| A 90 minute audiosession on “Innovation Mojo: How to Get (and Keep) it Going.” During this session you will learn: - Identify exactly where your product is in its lifecycle - Restore equilibrium, re-ignite confidence, and move forward - Adopt practices in the organization that bring sustained predictable success |
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| Breakthrough Innovation 2: Opportunity Engineering |
| Opportunity Engineering (OE) is a straightforward tool that will enable you to engineer the risk out of uncertain opportunities so that you can pursue more high-payoff innovations. Alex van Putten and Ron Pierantozzi will draw on their combined research and industry experience to explain how. |
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 Innovation and Ideation |
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